Mr. Mihály Rusin
Váci u. 12., 1st floor
H-1052 Budapest






Papermerchanting in Hungary in 2012


Economic situation

After years of growth, in 2012 the economy suffered due to some political decisions. The profits of the international companies had been influenced by the unpredictable exchange rate and taxation system. The GDP shrunk by 1,7% in 2012 Tourism, entertainment and construction sectors developed positive. Also the agricultural sector- had a negative effect on the economy. In total the industrial production dropped in 2012 by 7,6%. Also import and export stagnated in 2012.


The unemployment rate remained the same, 10,9 %.

The wages increased by 4,6%, while the real wage showed a 3,5% drop.

In 2012 the inflation was 5,7%.



After years



In 2012 the decline continued, strongly influenced by the economical drawback. Some small printers had financial difficulties. Medium and large size printers generally had a good year.


The Hungarian Forint and Euro exchange rate fluctuation influence their turnover. The European tenders helped the printers to develop export markets.





Due to the economical drawback in 2012 and the continuous growth in electronic communication, Paper Merchants also need to widen their service to gain customers and participate in different market to compensate the losses to the fast development of the new technologies.


The exchange rate was in 2012 also an essential factor in the life of the five merchants. Despite of the previously mentioned factors there were some growths in their business too. Total sales were 111.212 tonnages, which was only 2% down to 2011.



Paper trends


The main difference in the Cut-size market was the shift from stock to indent. The stock sales decreased by more than 600 tonnages compensated by  1800t growth of indent sales.


Color Laser cut size market seems to be stable.  In 2012, there was a shift from the standard economy range towards higher qualities or recycling than in 2011. The market of self-adhesive material is booming. 48% growth can be observed. In the number of other grades a declining tendency can be seen on stock and indent.


The Packaging Board grades do show surprisingly oppose figures. GC1-2-GZ numbers indicate a stable market. GD-GT board market had some minimal loss, but it was not significant enough to become worried.


The Bookbinding market dropped 25% in 2012 to 2011. A negative trend can also been observed in Greyboards, the decline was 9%.


The total quantity sold of carbonless paper in 2012 was over 200 tons and less than the year before.


In the Wood Contained qualities was in 2012 a minimal growth, however the structure changed somehow. The volume of indent deliveries increased, while parallel the stock sales decreased.


The market of WFC the total tonnage declined by 3%. The WFU papers amounted a decline of 2% to the prior year, this was mainly set up from text and cover and a significant drop in recycled reels, some of this drop can be seen as an increase in uncoated reels.



Considering the economical situation and the population data, the paper industry in Hungary in 2012 did not suffer any irreversible changes. We are optimistic that the economy will stabilize according to the positive forecasts.

Hopefully the market could expect some growth in the near future.