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Papermerchanting in Austria in 2012






Austria’s economy expanded substantially in 2012, with real GDP improving by 2,8 percent. This trend was driven by strong export and robust investment activity by domestic companies. However, growth in domestic consumption still remained lower than the increase in overall demand, as in the previous year.

Austria profited especially well from the positive economic development in Germany, its main trading partner, as well as from brisk export demand from Asia. The increase in goods manufacture reached its highest level in many years. Domestic demand made an even larger contribution to economic growth, especially the dynamic level of investments in machinery and equipment. The construction industry was not as robust, but was at least able to stop the downward trend of the past two years. Households saw a slight increase in real disposable income in 2012, after declines in the years before. Nevertheless, consumer spending grew noticeably more slowly than in 2011, and the household savings rate also fell to a long-time low on 7,7 per cent. The lower level of spending had an impact on retail sales, with many companies reporting decreased turnovers.




In 2012 the Austrian merchants sold a total tonnage of  179.362 tons, which is a increase of almost 1 %  versus 2011.  Decreasing Woodfree Coated Papers  folio sheets (-2%) and decreasing Woodfree Uncoated folio sheets (-11%)  shows a trend to „good enough Papers". Woodfree Uncoated Cutsize Paper decreased in the merchant business  by +5 per cent. After  weak demand in first half 2012, prices decreased in second half of almost  6  per cent.  Cross boarded business out of German wholesalers still remained in 2012 on a high level. All Austrian paper merchants had to deal with the insecurity of customer payment behaviour and increased payment terms again.



Printing industry still remain in a defensive position dealing with overcapacities in the Austrian Market as well as loosing printing jobs to neighbouring countries  with lower labour costs.












facts & figures