Mr. Daniel Schärer
Entfelderstrasse 11
CH-5001 AARAU\
tel. +41 62 823 07 73
faxnr. +41 62 823 37 84

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Papermerchanting in Switzerland in 2012



Economic Situation


Switzerland is a peaceful, prosperous, and modern market economy with low unemployment, a highly skilled labor force, and a per capita GDP among the highest in the world. Switzerland's economy benefits from a highly developed service sector, led by financial services, and a manufacturing industry that specializes in high-technology, knowledge-based production.

Thanks to robust domestic economic activity and a relatively resistant export industry, the Swiss economy is performing better than had been anticipated in view of the strong Swiss franc and an economic recession in many EU countries. However, for various sectors and many export companies the situation remains tight, with strong downwards pressure on margins.

Nevertheless, Switzerland will not escape the difficult environment for the export industry unscathed. The turbulent events on the currency markets since 2010 have forced many export companies to reduce their sale prices to the detriment of margins in order to remain internationally competitive despite the strength of the Swiss franc. This is reducing the cushion for being able to mitigate further negative developments

The key economic risk is posed by the Euro debt crisis. The positive growth forecasts for the Swiss economy are significantly dependent upon the assumption that European economic policy is successful in preventing an uncontrolled proliferation of the crisis into a widespread banking and financial crisis.

Switzerland's economy expanded in 2012, with real GDP improving by 1.0 percent.



Paper wholesale trade


The 4 paper merchants (100 % organized in the Swiss Association) sold a volume of  302'000  tons in 2012. The stock sales share was 60 percent of the total merchant sales. The business is struggling with the strong Swiss franc and weakening domestic demand.


The printing industry


Printing industry still remains in a defensive position dealing with overcapacities in the Swiss Market. The printing industry is suffering. Exports are collapsing and domestic demand continues to deteriorate.




Economic forecasts from the Federal Government's Expert Group - Spring 2012/2013
At the start of 2013 the Swiss economy is feeling the tailwind from the international financial markets and the signs of a pickup in the global economy. In view of the continuing stability in the domestic economy and brightening outlook for exports, the opportunities for increasing economic growth during the course of this and the next year are good. The forecasts are still relatively moderate 1.3% rise in GDP for 2013, accelerating to 2.1% for 2014. The annual average unemployment rate, both in 2013 will probably be around 3.3%.